Global Product Launch

For the launch of the second platform of the Evinrude E-TEC G2 engine in 2016, I was tasked with a global mandate. In addition to developing key messages and creative assets for the new product, I was also responsible for collaborating with our marketing teams in Latin America, Europe, and Asia Pacific on the global launch. Through rigorous planning and continuous communication, I was able to deliver all campaign assets to the teams prior to launch to ensure a seamless and simultaneous global roll-out of our new product and campaign.