Water Street Association

Director of Operations

When I resurrected the Water Street Association, Milwaukee’s largest entertainment district was losing business as a result of increased competition and a reputation for being unsafe. In my time as the Director of Operations, I united the businesses on the street to rebrand the district, collaborate with the Milwaukee Police Department to ensure a safe environment for patrons, and organized regular and special events to attract new crowds. Like other roles in my past, this one required me to be a jack of all trades. After two seasons of promoting our new branding, implementing new policing strategies, organizing shuttles services, and welcoming several new restaurants to the block to balance the nightlife culture, the street was thriving. Ttribal-challenge-logohe pinnacle of success was hosting a Halloween Block Party, Milwaukee’s first block party outside Cathedral Square since the Riversplash festival was shut down several years prior. The last activity I organized in my role was an untamed urban triathlon called the Tribal Challenge. “Tribes” of Milwaukeeans completed a 5 mile cycle, 5 mile run, and 5 mile paddle, culminating in a fireside gathering on Water Street. When I left the Water Street Association for an opportunity with the Evinrude brand, I departed with a 5 year plan for the future stages of re-branding, which included physical improvements to the district.