A brand’s reputation is priceless, but its marketing budget is very measurable. I currently work for a publicly traded company where forecast accuracy is just as important as respecting the budget. I’ve earned the trust of the finance department and senior management to plan, forecast and manage a marketing budget of over $10 million dollars. While the budget is in the millions of dollars, I take pride in being able to track it to the penny, and achieving forecast accuracy within 5%.